Ageism Unmasked: Exploring Age Bias and How to End It (Hardcover)

Ageism Unmasked: Exploring Age Bias and How to End It By Tracey Gendron Cover Image
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Why do we still tolerate stereotypes and discrimination based on age?
This bold account of the history and present-day realities of ageism by a nationally recognized gerontologist and speaker uncovers ageism's roots, impact, and how each of us can create a new reality of elderhood.

Ageism Unmasked shifts the lens, enabling us to see that we tolerate, and sometimes actively promote, attitudes and behaviors toward differently aged people that we would reject and condemn if applied to any other group. It peels back the layers to expose how cultural norms and unconscious prejudices have seeped into our lives, silently shaping our treatment of others based on their age and our own misconceptions about aging—and about ourselves.
Offering an all-inclusive approach, Dr. Tracey Gendron reveals the biases behind our false understanding of aging, sharing powerful opportunities for personal growth along with strategies to help create an anti-ageist society.
  • Ageism Unmasked will help readers let go of our desperate need to stay young… exposing how we personally, systematically, structurally, and institutionally stigmatize being old.
  • Ageism Unmasked will help readers appreciate both the challenges and opportunities of how we all age… showing how ageism is prejudice towards both younger and older people.
  • Ageism Unmasked will help readers reset our expectations for getting old… providing the tools to anticipate and experience elderhood as a time of renewed meaning and purpose, empowering each of us to create our own definition of successful aging.

  • Ageism Unmasked
    continues Dr. Gendron's transformative work inspiring people of all ages to embrace aging as our universal and lifelong process of developing over time — biologically, psychologically, socially, and spiritually.

    About the Author

    With over 25 years of experience as a grant-funded researcher and a nationally recognized speaker, Dr. Tracey Gendron has spoken about ageism in forums across America and has also appeared on numerous podcasts and video productions, particularly highlighting those understudied and underrepresented groups at increased risk of adverse health outcomes based on discrimination. Dr. Gendron has a master’s degree in Gerontology, a master’s degree in Psychology, and a Ph.D. in Developmental Psychology. She serves as Chair for the VCU Department of Gerontology and Executive Director of the Virginia Center on Aging. Dr. Gendron may be reached at

    Praise For…

    "The strategies Gendron proposes to disrupt age bias and embrace elderhood are both pragmatic and refreshing."
    --Jeanette Leardi, Next Avenue

    "While her prose is crisp, declarative, and scholarly, it is also accessible and accented with personality and wit; the inclusion of her own personal reflections about aging add a great amount of relatability and narrative connection. Readers concerned with aging will find Gendron’s discussion on the expectations of getting older, as well as the challenges many face with aging, refreshingly helpful. Also crucial is the author’s optimistic perspective about appreciating and embracing the aging process, which can promote better mental health, opportunities for productivity, personal development, and overall happiness."
    -- Kirkus Reviews

    "...a vivid and thoughtful account of human ageing for the general reader, encompassing the history of ageist biases and describing the undeniable damage they inflict – along with suggestions for uprooting them."
    --South China Morning Post

    “Both scholarly and well written, the book embellishes its point with the expected quotient of wisdom.”
    --Generations Beat 

    "...well-researched and written..."
    --Association of Health Care Journalists
    Product Details
    ISBN: 9781586423223
    ISBN-10: 1586423223
    Publisher: Steerforth
    Publication Date: March 1st, 2022
    Pages: 192
    Language: English